Ch. 2 - Strategic Planning for Competitive Advantage 
                  

Maybelline may have served as your introduction to all-things makeup as a teen and there's a good chance your first foray into the joys of eyelash lengthening involved a certain iconic pink and green tube of Maybelline Great Lash mascara. Maybelline’s products are inexpensive and affordable for the everyday consumer. Maybelline’s products are used by makeup professionals worldwide for models and celebrities in magazines, music videos, ad campaigns, and especially fashion shows. Maybelline New York, the world's n1 cosmetics brand, provides quality and innovation with a modern New York feel at an accessible price point. Maybelline New York has a strong brand. Maybelline New York has a brand remain a modern . Maybelline New York was interested in part of cosmetic . Maybelline New York was created in 1991, the brand was make "it" accessible to women everywhere and empowering women worldwide to make the most of their unique beauty potential.
Maybelline New York is the leader in cosmetic follow in the including drugstores, discount store, supermarkets and cosmetic specialty stores. Maybelline New York sell a product don't expensive suitable woman around the world. The product of Maybelline New York have a modern and sexy style. Every product easy to reach customer. Today, Maybelline New York is available in more than 90 countries. We are successful in business around the world.

 

Strengths

-existing distribution and sales networks -skilled workforce

Weaknesses

-cost structure

Opportunities

-new markets                                                          -new products and services -venture capital

Threats

-price changes -cash flow Maybelline also has a Product Differentiation Competitive Advantage. As a Maybelline consumer, I find it very helpful how Maybelline products are displayed through the use of various graphics, guides, and point of purchase displays. For example, as I was browsing through the beauty aisle of Rite Aid today, I noticed that above all the different types of mascara, there was a guide, which showed a line up of images of what each type of mascara has to offer. It clearly displayed which mascara gave lashes the most volume, the one with the most length, as well as which ones look more minimal than the others. Customers are most likely to buy a product that they know the benefits of through images, rather than buying a product that they have to take a guess on. Maybelline also has a Product Differentiation Competitive Advantage due to the great quality of their products. Convenient pricing alone cannot convince customers to purchase your product. Value and quality are very important factors to the sale of a product as well. Maybelline has a great consistency in the quality of their products. Having a good reputation in the perception of your target market brings new customers, and keeps loyal customers buying your products. As a new collection or makeup line, FIT ME relies on these loyal customers to try their new products. Without a reputation for being consistent in the quality of its products, Maybelline would have more trouble selling new products such as the FIT ME makeup line. Maybe she's born with it maybe its Maybelline