Sunday, September 4, 2016



.Ch 1 - Overview of Marketing  (Brief History and Mission Statement

Image result for maybelline ny logo 
                                              

          Maybelline LLC, branded as Maybelline New York, is a major American makeup brand sold worldwide and a subsidiary of French cosmetics company L'Oréal. The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use" and Ultra Lash in the 1960s, which was the first mass-market automatic.


      New entries to the MAYBELLINE line have consistently made headlines. In the 1970’s, successfully branched into other cosmetic categories – face, lip and nail. In 1983, Shine Free, an oil-control makeup line featuring non-comedogenic formulas, was introduced. Shine Free was one of the first lines designed expressly for women with oily skin and is still an important category for the company today. Skin looks fresh and natural all day while keeping oil under control. In 1991, another MAYBELLINE milestone – the “Maybe she’s born with it. Maybe it’s MAYBELLINE” advertising tagline was created. It continues to be a great success for the brand today and is recognized around the world.


  Maybelline's Mission"We believe that everyone aspires to beauty. Our mission is to help men and women around the world realize that aspiration, and express their individual personalities to the full. This is what gives meaning and value to our business, and to the working lives of our employees . We are proud of our work."

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